
Amit Monheit on Revolutionizing In-Game Audio Ads and Digital Advertising
Amit Monheit on Revolutionizing In-Game Audio Ads and Digital Advertising
Amit Monheit on Revolutionizing In-Game Audio Ads and Digital Advertising
As streaming audio grows rapidly, TARA Media, a data-driven marketing agency, has partnered with Triton Digital, a global leader in digital audio and podcast technology. This integration enhances programmatic audio advertising capabilities within the TARA Media Buying Platform, offering marketers a more strategic omnichannel approach.
The collaboration between NumberEight and Odeeo is a game-changer for in-game audio advertising. By combining NumberEight’s AI-powered Affinity Audience solution with Odeeo’s high-performance audio inventory, brands can now access targeted, privacy-first advertising solutions, reaching highly engaged gaming audiences without using personal identifiers.
Orange 142, a leading digital marketing agency for mid-market brands and agencies and a division of Direct Digital Holdings, has announced the launch of its Digital Audio Best Practices Guide. This resource, developed by Orange 142’s Emerging Channels Council, offers marketers a strategic framework and practical insights to fully harness the potential of digital audio as a performance-driving advertising channel.