BIG3 and iHeartMedia Announce Partnership to Expand Audio Reach for 3-on-3 Basketball League
The BIG3 basketball league today announced a landmark partnership with iHeartMedia, the leading audio company in the U.S. This alliance will bring BIG3 games and exclusive content to new audiences via iHeartMedia’s vast multiplatform network, designating iHeartRadio as the official audio home for BIG3 games. The league’s eighth season kicks off June 14, 2025, in Chicago with live coverage on CBS and iHeartRadio.