IAB’s 2026 Annual Leadership Meeting Puts AI, Commerce Media, and Measurement Up Front as Industry Enters a New Era
December 5, 2025The Interactive Advertising Bureau is setting the tone for 2026—and making it very clear that the industry isn’t just evolving, it’s mutating. Today, the IAB unveiled the full agenda for its 2026 Annual Leadership Meeting (ALM), happening February 1–3 in Palm Springs. The event returns under the banner “It Starts Here,” which doubles as both a rallying cry and a warning that the next two years won’t look anything like the last ten.
