When TV advertising went digital, it promised the holy grail of precision. But one area stubbornly lagged behind: local. While national CTV data has steadily improved, stitching together a reliable, granular view of what audiences watch—and what ads they actually see—at the DMA level has remained fragmented, inconsistent, and largely inaccessible.
In a move that underscores the industry-wide shift from linear to streaming, Viant Technology has inked a strategic partnership with LG Ad Solutions, unlocking addressable advertising across more than 45 million LG Smart TVs in the U.S. The integration pushes programmatic advertising deeper into the living room, offering brands sharper targeting, improved data fidelity, and context-rich placements—all accessible through the Viant DSP.
At a time when the streaming industry is evolving at breakneck speed, Questex’s StreamTV Show 2025 delivered a moment of recognition—and celebration—for the visionaries pushing the industry forward. Held June 11–13 in Denver, Colorado, the StreamTV Awards honored standout performers across innovation, leadership, content, and user experience.
