Orange 142 Releases Social Media Marketing Best Practices Guide
In today’s dynamic digital landscape, social media has transitioned from a supplementary marketing tool to an indispensable channel for brands to connect with consumers, build trust, and drive conversions. Recognizing this shift, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, has released a new best practices guide focused on social media marketing. With over 5 billion global users and social commerce poised to contribute 17% of global e-commerce by 2025, the guide aims to equip marketers with the strategies needed to drive impact across major platforms like Instagram, TikTok, Facebook, and LinkedIn. This article will delve into the critical role of social media in modern AdTech, the comprehensive insights offered by Orange 142’s guide, and how it helps brands navigate evolving trends, emerging technologies, and privacy regulations to achieve measurable results.
