Simulmedia and OptimizeRx Partner to Bring HIPAA-Compliant Precision Targeting to TV and Streaming Ads
The era of “spray-and-pray” pharmaceutical TV ads may finally be over.
In a new partnership announced today, Simulmedia, a leader in data-driven TV and streaming advertising, and OptimizeRx Corp. (Nasdaq: OPRX), a pioneer in healthcare tech, are joining forces to launch Micro-Neighborhood® Targeting (MNT) across linear, digital, and connected TV (CTV) channels.