Your Demand Generation team launches a campaign with relevant Personalization, focused targeting, and engagement. However, weeks later, some users reported data misuse. After a regulatory audit, gaps in consent and improper handling of personal data are uncovered. The reputation takes a hit, resulting in client loss. Ignoring data privacy can erode the engine you’ve built…
Acxiom, a leader in connected data and technology, today announced the integration of RafterOne into its Salesforce Practice. This partnership combines Acxiom’s data and personalization strengths with RafterOne’s deep expertise in Salesforce Customer 360 digital transformation, enabling brands to activate intelligent, AI-driven insights across all Salesforce clouds and touchpoints through a single, unified partner.
Constant Contact, a leader in digital marketing tools for small businesses and nonprofits, has announced a new integration with Xero, the global accounting platform for small businesses. This collaboration creates an automated workflow connecting marketing and accounting systems, helping businesses save time and operate more efficiently. Features of the Constant Contact and Xero Integration The…
UM, a global media agency under IPG Mediabrands, has been appointed as the media Agency of Record (AOR) for 7-Eleven, the world’s largest convenience retailer. UM will manage the full-funnel, cross-channel media strategy and digital media activation for 7-Eleven®, Speedway® stores, and the 7NOW® Delivery app.
InterMedia Group of Companies, a leader in integrated performance marketing and media, has appointed Lorraine Galano as Account Director. With 15 years of experience in premier media agencies and performance marketing firms, Galano will lead account strategy and omnichannel execution for key clients, reinforcing InterMedia’s position in media precision and strategic partnerships.
Redfin, the technology-driven real estate brokerage, has chosen Magnite, the largest independent sell-side platform (SSP), as its preferred partner to power data-driven advertising deals. This partnership enables advertisers to reach exclusive real estate audiences during critical moments in the home-buying journey through advanced programmatic technology.
Keen Decision Systems (Keen) and TapClicks have announced a new initiative to build a seamless, end-to-end marketing intelligence ecosystem. By combining Keen’s advanced predictive modeling with TapClicks’ comprehensive execution and reporting infrastructure, this partnership is set to disrupt traditional marketing strategies with a proactive approach focused on predictive analytics, real-time execution, and enhanced marketing control.
NIQ, a leading consumer intelligence company, has announced a strategic collaboration with The Trade Desk, a global leader in advertising technology. This partnership will integrate NIQ’s consumer intelligence and shopping behavior insights into The Trade Desk’s platform, enhancing marketers’ ability to plan and activate more accurate advertising campaigns globally.
