The company announced a new partnership with Art of Dental Marketing, the agency led by industry veteran Sean Hamel. The collaboration aims to combine Golden Goose’s high‑conversion call handling with Art of Dental Marketing’s branding and patient acquisition strategies—creating what both companies describe as a more integrated growth engine for dental practices.
Dubbed Project Eidos, the new initiative is a coordinated, industry‑wide push to fundamentally modernize advertising and marketing measurement—replacing today’s fragmented, channel‑by‑channel systems with a unified, interoperable framework designed for an AI‑powered era.
Google Gemini claimed the top honor in the 22nd Kellogg School Super Bowl Advertising Review, earning first place for its emotionally driven “New Home” spot—an ad that framed AI not as spectacle, but as a quiet partner in life’s transitions. It marks the fourth time Google has taken the No. 1 position in the Kellogg panel’s rankings, reinforcing the brand’s long‑standing ability to translate complex technology into relatable storytelling.
The global audio measurement and ad tech provider has launched a new Podcast Metrics Industry Feature Set, adding industry‑level benchmarking, market share tracking, and audience composition insights to its existing Podcast Metrics platform. The move gives publishers visibility beyond their own shows—into how they stack up across the broader podcast ecosystem in the top 20 global markets by downloads.
The campaign, titled “Celebrating Every Win,” centers on the Wells Fargo Mobile Banking app and features comedian and actor Marcello Hernández. Created with BBDO New York and directed by Jess Coulter of O Positive, the spot leans into humor to spotlight the small but meaningful milestones—building savings, sticking to a budget, or simply making smarter money moves.
The company (NYSE: SPGI) has launched Partner Perspectives, a thought‑leadership initiative designed to convene major institutions around the structural trends reshaping global capital markets. The first installment—produced jointly with Vanguard—is titled The Future of Capital Markets: Unlocking Potential Ahead and dives into indexing concentration, bond market durability, and the accelerating evolution of private markets.
The commerce media company (NASDAQ: CRTO) has introduced its new Agentic Commerce Recommendation Service, a system designed to feed large language model (LLM) platforms and retailer chatbots with transaction-ready product recommendations powered by real shopping data—not just scraped product descriptions.
The omnichannel outcomes platform has partnered with Google TV to significantly expand access to Google TV’s HomeScreen Masthead inventory—arguably one of the most prominent ad placements in the CTV ecosystem. The move gives brands first-impression visibility when users power on Google TV devices across major markets, including the US and UK.
PATTISON Outdoor, in partnership with Sussex Permitting & Development Group (PDG), has unveiled two new 14’ x 48’ digital screens at RioCan’s Yonge Eglinton Centre. The upgrade replaces previous displays with larger-format units powered by 10mm SMD (Surface Mounted Device) technology, delivering sharper visuals and a 29% increase in available advertising space.
FREDERICK, MD, February 4, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a practical, affordable way. One Adwave customer will receive a national advertisement during the professional football championship broadcast on February 14, 2027, turning the most-watched TV…
