DigitalAdvertising Archives

Adobe Supercharges GenStudio with AI-Powered Video, Display, and Multilingual Tools for Scalable Content Creation

Marketing meets machine learning as Adobe expands its all-in-one content platform to fuel personalized, scalable content creation across video, display, and global audiences. At the 2025 Cannes Lions Festival of Creativity, Adobe made it clear that the future of marketing isn’t just creative—it’s AI-powered, data-fueled, and built to scale. The tech giant unveiled major enhancements…

GumGum Appoints Marcus Startzel as CEO to Drive AI-Led Ad Innovation

PRWeb5 days ago5 days ago05 mins

In a significant leadership move aimed at redefining digital advertising, GumGum, a leader in contextual-first technology, has appointed Marcus Startzel as its new Chief Executive Officer. With a track record of strategic success at Millennial Media, AppNexus, Amazon, and AOL, Startzel brings more than two decades of ad tech leadership to help GumGum elevate its unique positioning around AI, context, and consumer mindset.

IAB Expands Leadership to Drive Innovation in Digital Advertising

PR Newswire5 days ago5 days ago06 mins

The Interactive Advertising Bureau (IAB)—a central authority in shaping the future of digital advertising—has announced a strategic restructuring of its Centers of Excellence (CoE). This move is designed to deliver stronger leadership and accelerate progress across four critical pillars: AI, commerce media, streaming/CTV, and digital measurement.

Orange 142 Unveils Guide to In-Game Advertising Success

PR Newswire5 days ago5 days ago05 mins

As global gaming audiences swell to over 3.2 billion players across mobile, console, and PC, in-game advertising is evolving into one of the most potent digital marketing channels. Recognizing the need for strategic guidance in this space, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive best practices guide to help marketers engage gamers authentically—without disrupting their experience.

DoubleVerify Updates 2025 Forecast, Highlights Growth Momentum

BusinessWire6 days ago6 days ago04 mins

DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced updated financial guidance for Q2 and the full year 2025. The updated projections, released ahead of the company’s 2025 Innovation Day, signal continued strong demand for DV’s suite of ad verification and measurement solutions amid a dynamic advertising landscape.

CoSTORY with WOWOW Launches to Blend Media and Social Commerce

PR Newswire7 days ago7 days ago03 mins

Mediagene Inc., a subsidiary of TNL Mediagene (Nasdaq: TNMG), has launched “CoSTORY with WOWOW,” a strategic initiative in collaboration with Japan’s premium broadcaster WOWOW Inc. This launch follows a business alliance formed in October 2024 to drive innovation in media commerce and integrated content distribution. The new promotional menu marks a significant evolution in how media and commerce intersect, offering a blueprint for connected viewing and purchasing experiences.

AdRoll Q2 2025 Report: Ad Costs Drop, AI and CTV Reshape Ads

PR Newswire7 days ago7 days ago04 mins

AdRoll’s Q2 2025 State of Digital Advertising Report presents key insights from over 20,000 online businesses, shedding light on the shifting digital advertising landscape. The report explores trends in ad pricing, economic sentiment, platform changes, and evolving consumer behavior—all shaping how brands approach digital marketing amid economic uncertainty.

Global AdTech Market to Hit $3.36 Trillion by 2030

PR Newswire7 days ago7 days ago05 mins

The global AdTech (Advertising Technology) market is experiencing exponential growth. Valued at USD 996.81 billion in 2024, it is projected to reach USD 3,359.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 22.4%, according to The Research Insights. This surge is fueled by innovations in AI, audio advertising, mobile usage, privacy-conscious strategies, and digital consumption trends.

IAB Launches Digital Advertising Invoice API Specs for Public Comment

PR Newswire1 week ago1 week ago04 mins

In a critical step toward modernizing advertising operations, the Interactive Advertising Bureau (IAB) today released its Digital Advertising Invoice API Specifications for public comment. This proposed standard introduces a unified, system-agnostic framework designed to automate and simplify invoice data exchange between buyers and sellers in the digital ad supply chain.

Big Happy Launches 3D DOOH Unit Led by Gabby Stoller

EIN Presswire1 week ago1 week ago04 mins

Big Happy, known for its high-impact, mobile-first rich media advertising, has officially launched its 3D Digital Out-of-Home (DOOH) division. This strategic move expands its creative-first approach into a fast-growing medium that plays a pivotal role in full-funnel brand strategies. The new unit will be led by Gabby Stoller, a seasoned executive who previously helped scale Walmart’s retail media and Vistar Media’s DOOH operations.