Acxiom Integrates RafterOne into Salesforce Practice to Deliver Unified, AI-Powered Customer Experiences

Acxiom Integrates RafterOne into Salesforce Practice to Deliver Unified, AI-Powered Customer Experiences

Acxiom, a leader in connected data and technology, today announced the integration of RafterOne into its Salesforce Practice. This partnership combines Acxiom’s data and personalization strengths with RafterOne’s deep expertise in Salesforce Customer 360 digital transformation, enabling brands to activate intelligent, AI-driven insights across all Salesforce clouds and touchpoints through a single, unified partner.

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MERGE Acquires Blazer to Expand Integrated Marketing and Technology Services

MERGE Acquires Blazer to Expand Integrated Marketing and Technology Services

MERGE, a leading marketing and technology agency, announced the acquisition of Blazer, a strategic consulting firm, to enhance its service offerings and growth trajectory. This acquisition launches MERGE’s new cross-functional approach, combining Blazer’s consulting expertise with MERGE’s creative and technology strengths to deliver integrated, scalable solutions for today’s dynamic organizations.

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David Droga Steps Down as Accenture Song CEO, Named Vice Chair

David Droga Steps Down as Accenture Song CEO, Named Vice Chair

Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.

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Kling AI Unveils KLING 2.0 and KOLORS 2.0 Models: Revolutionizing AI-Driven Creativity

Kling AI Unveils KLING 2.0 and KOLORS 2.0 Models: Revolutionizing AI-Driven Creativity

At the “From Vision To Screen” event in Zhongguancun, Kling AI unveiled its groundbreaking 2.0 models: the KLING 2.0 Video Generation Model and KOLORS 2.0 Image Generation Model. These new tools mark a significant leap in AI-powered creativity, offering powerful solutions for industries like film, advertising, and design. With more than 168 million videos and 344 million images generated so far, Kling AI is revolutionizing the creative process by making it easier and more efficient.

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XR Appoints John Batter as Chief Executive Officer

XR Appoints John Batter as Chief Executive Officer

XR, a global leader in creative operations, has announced the appointment of John Batter as Chief Executive Officer (CEO). Batter, with a robust leadership background spanning the entertainment, media, and technology industries, will guide XR’s strategy and execution as the company accelerates its global growth and innovation within the creative technology platform for the world’s largest brands, agencies, publishers, and studios.

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