MMSI Rebrands as Rainstorm Direct to Mark 40 Years of Innovation
MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.