DTCAdvertising Archives

Ubie and CMI Media Group Partner to Revolutionize Personalized DTC Healthcare Advertising

PR Newswire1 month ago1 month ago03 mins

Ubie, an AI-driven and medically vetted healthcare prediction platform, has partnered with CMI Media Group, a WPP healthcare media agency, to revolutionize direct-to-consumer (DTC) advertising. The partnership focuses initially on women’s health and hematology/oncology, combining AI-powered symptom checking with precision media to deliver personalized, engaging patient messaging at scale, accelerating diagnosis and treatment pathways.

Proxima Launches DTC Segments on DSP Marketplaces for Better Targeting

BusinessWire1 month ago1 month ago04 mins

Proxima, a leading data intelligence software company, has launched its unique DTC (Direct-to-Consumer) segments on major DSP data marketplaces, including The Trade Desk and Yahoo. This new offering allows programmatic advertisers and agency traders to activate digital advertising campaigns targeting high-value, unmodeled, 100% deterministic DTC consumer segments, improving customer acquisition efforts with precision and profitability.