Ecommerce Archives - AdTechEdge

Rokt Doubles Down on AI Leadership With New Chief Research Officer and Expanded Ads Division

PR Newswire3 months ago3 months ago07 mins

Reuben Kan, previously SVP of Engineering and a 15-year Google veteran, has been tapped as Rokt’s first Chief Research Officer. He’ll spearhead long-term research, oversee advanced AI initiatives, and build out partnerships with top academic institutions.

News

Digital Economy Surges to $4.9 Trillion, Driving Rapid Job Growth

PR Newswire9 months ago9 months ago03 mins

The Interactive Advertising Bureau (IAB) has released its fifth edition of Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, revealing that the U.S. Digital Economy has reached $4.9 trillion, now accounting for 18% of U.S. GDP. This milestone marks significant growth since 2020, with digital-related jobs expanding 12 times faster than the overall labor market.