Orange 142 Unveils Guide to In-Game Advertising Success
As global gaming audiences swell to over 3.2 billion players across mobile, console, and PC, in-game advertising is evolving into one of the most potent digital marketing channels. Recognizing the need for strategic guidance in this space, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive best practices guide to help marketers engage gamers authentically—without disrupting their experience.