GRWN™ Launches to Help Brands Connect Authentically with 50+ Consumers, Challenging Outdated Age Stereotypes
Despite controlling the majority of consumer wealth, adults aged 50 and above are widely underrepresented and mischaracterized in marketing. Cheryl Overton Communications (COC) has launched GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands break outdated stereotypes and connect meaningfully with this influential demographic.