In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.
Group RFZ, a pioneer in influencer marketing measurement, has launched Content Lens, an innovative solution designed to reveal exactly how each piece of influencer content performs within a campaign. By isolating the impact of individual creators and posts, Content Lens provides marketers and agencies with a clearer understanding of what resonates and why — empowering teams to optimize content strategies and drive more effective campaigns.
Propagate Content, the award-winning production and talent powerhouse co-founded by Ben Silverman and Howard T. Owens, has announced the acquisition of Parker Management, a leading digital talent agency founded by Lindsay Nead. This strategic acquisition strengthens Propagate’s standing as the largest digital talent management company, enhancing its influencer marketing capabilities and expanding its roster of digital creators.
