InGameAdvertising Archives

Interticket and Nielsen Sports Debut AI-Powered Platform to Revolutionize Soccer Media Measurement

PR Newswire2 weeks ago2 weeks ago05 mins

In a move that could reshape how soccer sponsorships are measured and monetized, Interticket, Inc. and Nielsen Sports have expanded their partnership to introduce a first-to-market, AI-powered media measurement platform for in-game soccer advertising. Designed specifically for Interticket’s roster of sports media clients, the tool blends traditional viewership metrics with next-gen sponsor exposure analysis, promising unmatched transparency for advertisers in live sports environments.

Frameplay and iion Join Forces to Create the World’s Largest In-Game Advertising Network

PR Newswire3 weeks ago3 weeks ago05 mins

In a landmark move for the in-game advertising space, Frameplay and iion have announced a strategic partnership designed to create the largest unified global reach for game-based ad inventory. The deal brings together Frameplay’s pioneering intrinsic in-game advertising exchange with iion’s expansive platform covering over 4,000 gaming titles across APAC and EMEA.

Orange 142 Unveils Guide to In-Game Advertising Success

PR Newswire3 weeks ago3 weeks ago05 mins

As global gaming audiences swell to over 3.2 billion players across mobile, console, and PC, in-game advertising is evolving into one of the most potent digital marketing channels. Recognizing the need for strategic guidance in this space, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive best practices guide to help marketers engage gamers authentically—without disrupting their experience.