Simpli.fi Appoints Cali Tran as CEO, Frost Prioleau Becomes Chairman
Simpli.fi, the Advertising Success Platform known for its programmatic advertising and workflow software, has announced a major leadership transition. Cali Tran will assume the role of Chief Executive Officer on June 16, 2025, while founder Frost Prioleau transitions to the role of Executive Chairman. This well-orchestrated succession is part of Simpli.fi’s strategic growth plan aimed at ensuring sustained innovation and market leadership.