Constant Contact Acquires Moosend to Expand Global Reach

Constant Contact Acquires Moosend to Expand Global Reach

Constant Contact, a leading digital marketing solutions provider for small businesses and nonprofits, has announced the acquisition of Moosend, a sophisticated email marketing and automation platform previously owned by Sitecore. This strategic move not only augments Constant Contact’s existing capabilities but also marks a significant step in expanding its footprint in the European and EMEA regions.

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Marketscience Benchmarks Generative AI for Marketing Data: Claude Leads in Practical Performance

Marketscience Benchmarks Generative AI for Marketing Data: Claude Leads in Practical Performance

As marketing teams grapple with fragmented data across CRMs, social channels, and analytics platforms, Marketscience has released a landmark report that evaluates how leading generative AI models perform on the everyday challenges marketers face. Titled “Streamlining Marketing Data Management with Generative AI,” the report compares ChatGPT, Claude, and DeepSeek on practical tasks like data cleaning, cross-table recognition, time series analysis, and code generation for ETL pipelines.

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