What KPIs Matter Most to Marketers? Insights from VAB Survey
The Video Advertising Bureau (VAB) partnered with Advertiser Perceptions to survey 200 marketers and explore which KPIs matter most, how they’re set, and how priorities differ by business size. Their report, Keeping Up With The KPIs, sheds light on marketer challenges, organizational disconnects, and the evolving focus across small, medium, and large businesses — offering guidance on working with media partners to achieve strategic goals.