ADWEEK Taps ProRata’s Gist Answers AI to Power Smarter Search and Summaries for Readers

ADWEEK Taps ProRata’s Gist Answers AI to Power Smarter Search and Summaries for Readers

In a move that blends generative AI with publisher-first ethics, ADWEEK has partnered with ProRata.ai to deploy its Gist Answers platform across ADWEEK.com and the Cannes Lions Digital Companion. The rollout gives ADWEEK’s audience an AI-powered, context-aware search experience that delivers instant article summaries and intelligent answers, all while spotlighting the outlet’s original journalism.

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XR Appoints John Batter as Chief Executive Officer

XR Appoints John Batter as Chief Executive Officer

XR, a global leader in creative operations, has announced the appointment of John Batter as Chief Executive Officer (CEO). Batter, with a robust leadership background spanning the entertainment, media, and technology industries, will guide XR’s strategy and execution as the company accelerates its global growth and innovation within the creative technology platform for the world’s largest brands, agencies, publishers, and studios.

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