In 2025, mobile app marketers are facing a perfect storm: rising user acquisition costs, tighter privacy regulations, and an oversaturated digital landscape. According to The 2025 State of Mobile App Growth Survey by Bidease, this reality is driving an aggressive shift in strategy, especially in how marketers create, test, and optimize ad creatives using artificial intelligence.
Attentive®, a leader in AI-powered mobile marketing, has launched a bi-directional integration with Snowflake, the AI Data Cloud company, on Snowflake Marketplace. This partnership empowers brands to activate customer data seamlessly, unlocking advanced personalization and smarter marketing capabilities that connect online and offline consumer interactions.
Aarki has introduced Encore, a next-generation machine learning platform designed to enhance mobile marketing strategies in today’s privacy-first landscape. This platform aims to drive full-funnel growth and performance, offering smarter user acquisition and stronger retention.
