
Lamar Advertising Partners with Dolly Parton’s Imagination Library for 2025, Donates $2M+ in Digital Outdoor Media to Promote Literacy
Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.