Lamar Advertising Partners with Dolly Parton’s Imagination Library for 2025, Donates $2M+ in Digital Outdoor Media to Promote Literacy

Lamar Advertising Partners with Dolly Parton’s Imagination Library for 2025, Donates $2M+ in Digital Outdoor Media to Promote Literacy

Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.

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Premier Outdoor Media Divests OOH Assets to Lamar Advertising

Premier Outdoor Media Divests OOH Assets to Lamar Advertising

Premier Outdoor Media, an independent operator of out-of-home (OOH) advertising assets across the Northeast Corridor, has announced the sale of its OOH assets to Lamar Advertising Company (NASDAQ: LAMR). This acquisition adds nearly 200 billboard faces to Lamar’s portfolio, including 45 digital units in strategic markets across New Jersey, Delaware, Maryland, Pennsylvania, and New York.

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