AdLib and Audiohook Bring Pay-for-Performance Model to Programmatic Audio
In a move that could change how programmatic audio fits into omnichannel strategies, AdLib Media Group has integrated Audiohook’s pay-for-performance audio inventory into its DSP-agnostic media buying platform. The result? Advertisers can now tap into podcasts, streaming platforms, and digital radio—without paying unless their ad actually delivers results like site visits, sign-ups, or purchases.