Taboola (Nasdaq: TBLA), a global leader in performance advertising, has announced the launch of Predictive Audiences, a groundbreaking enhancement to its Realize performance marketing platform. This innovation is designed to help advertisers uncover and convert untapped high-value audiences while maintaining efficiency and scaling their campaigns beyond traditional Search and Social.
MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.
