Digital Silk Highlights Top PPC Trends for U.S. Brands to Optimize Ad Performance in 2024
As digital advertising continues to dominate, U.S. brands must stay ahead of shifting trends to optimize their paid search and social media campaigns. With U.S. digital ad spend expected to surpass $300 billion in 2024, pay-per-click (PPC) remains one of the most effective tactics for driving high-intent traffic and measurable returns. Digital Silk’s latest analysis of PPC statistics sheds light on where to focus budgets, the platforms gaining momentum, and how consumer behavior is evolving across the funnel.