Unity Unveils Audience Hub for Privacy-First Ad Targeting
Unity, a leader in game and interactive content development, has launched Audience Hub, a federated and privacy-first solution aimed at delivering high-intent, curated audiences to brand marketers. Integrating Unity’s own ad ecosystem insights with trusted third-party data sources—notably Experian—Audience Hub is designed to redefine performance-driven advertising across mobile, web, and Connected TV (CTV).