ProgrammaticAdvertising Archives

Molson Coors Taps Viant as Its New Advertising Platform, Betting Big on Identity and CTV

BusinessWire7 hours ago7 hours ago05 mins

Molson Coors is reshaping its digital advertising strategy—and it’s doing it with Viant.
The beverage giant has named Viant Technology Inc. its official Advertising Platform in a multi-year partnership beginning in 2026, marking one of the most significant brand-side adtech alignments this year. For Viant, a longtime player in identity-driven programmatic and CTV innovation, the win reinforces its growing role as the behind-the-scenes engine powering major marketers’ data strategies.

Perion Launches DOOH Player, Completing Its Full-Stack Ad Tech for Digital-Out-of-Home and Retail Media

BusinessWire1 day ago1 day ago05 mins

Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.

LG Ad Solutions Unveils Agentiv: AI Platform to Power the Next Wave of CTV Advertising

BusinessWire6 days ago04 mins

LG Ad Solutions has taken a major step toward an AI-driven ad tech future with the launch of Agentiv, a proprietary artificial intelligence platform designed to enhance both internal operations and client-facing advertising workflows.

MiQ Names Jordan Bitterman Global CMO to Drive AI-Powered Marketing Expansion

BusinessWire1 week ago1 week ago05 mins

Global programmatic media partner MiQ has officially appointed Jordan Bitterman as its Global Chief Marketing Officer, cementing a partnership that began in January when Bitterman joined the company in a consulting capacity. The move underscores MiQ’s accelerated transformation through AI innovation, global expansion, and a sharper market identity.

OpenX Expands Leadership Team to Boost OpenXSelect and Global Growth

BusinessWire2 weeks ago2 weeks ago03 mins

OpenX Technologies, Inc., a leading omnichannel supply-side platform, has expanded its leadership team, appointing five senior executives across product, marketing, communications, and operations. The move supports OpenX’s commitment to delivering transparent, high-quality inventory, driving data innovation, and maximizing budget efficiency for buyers and publishers.

Bold Collective Launches Honey Badger Exchange for Programmatic Buyers

PRWeb4 weeks ago4 weeks ago04 mins

Bold Collective, the digital anywhere ad exchange with over a decade of experience connecting buyers and brands, has officially launched Honey Badger Exchange (HBX). After a successful beta period, HBX goes live as a transparent, customizable platform designed for today’s programmatic ecosystem.

Affinity Solutions Joins Microsoft Advertising to Power Custom Consumer Purchase Audiences

BusinessWire1 month ago1 month ago03 mins

Affinity Solutions, a leading provider of consumer purchase insights, has teamed up with Microsoft Advertising to give advertisers access to custom Consumer Purchase Audiences via Microsoft Curate Commerce. The partnership aims to help brands “conquest” competitors’ customers and shift market share across sectors like travel, retail, quick-service restaurants (QSR), and insurance.

Global AdTech Market Set to Triple by 2032 as AI and Programmatic Ads Dominate

PR Newswire1 month ago1 month ago04 mins

The global AdTech market is on a rapid growth trajectory, projected to soar from $783 billion in 2024 to $2.55 trillion by 2032, expanding at a CAGR of 14.3%, according to a new Verified Market Research® report. Fueled by programmatic advertising, AI-driven personalization, and the shift to mobile-first campaigns, the industry is transforming the way brands engage consumers and measure ROI.

BIGO Ads Secures Fifth Consecutive IAB OM SDK Certification, Reinforcing Programmatic Leadership

PR Newswire1 month ago1 month ago03 mins

BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.

The Trade Desk Unveils Audience Unlimited to Simplify Third-Party Data Activation

BusinessWire1 month ago1 month ago04 mins

The Trade Desk (NASDAQ: TTD) is set to launch Audience Unlimited, a major upgrade to its third-party data marketplace designed to make audience targeting more precise, accessible, and cost-efficient for advertisers. The platform leverages AI to score data segments for relevance, allowing brands to deploy multiple trusted data sources at a consistent, inclusive cost—removing traditional barriers like unpredictable pricing and integration complexity.