ProgrammaticAdvertising Archives

Simpli.fi Appoints Cali Tran as CEO, Frost Prioleau Becomes Chairman

Simpli.fi, the Advertising Success Platform known for its programmatic advertising and workflow software, has announced a major leadership transition. Cali Tran will assume the role of Chief Executive Officer on June 16, 2025, while founder Frost Prioleau transitions to the role of Executive Chairman. This well-orchestrated succession is part of Simpli.fi’s strategic growth plan aimed at ensuring sustained innovation and market leadership.

TripleLift and DIRECTV Advertising Launch Industry-First Programmatic Pause Ads

PR Newswire2 days ago2 days ago04 mins

In a landmark move redefining the creative potential of CTV, TripleLift, the world’s leading Creative SSP, has partnered with DIRECTV Advertising to launch programmatic Pause Ads—an Emmy Award-winning format now accessible through major DSPs using standard VAST tags and Deal IDs.

EDO & The Trade Desk Partner to Optimize CTV Outcomes

BusinessWire2 days ago2 days ago03 mins

EDO, the TV outcomes company, has integrated its Convergent TV measurement solution into The Trade Desk, marking a milestone in programmatic advertising. This partnership brings investment-grade outcomes data directly into the workflow of marketers using The Trade Desk — empowering brands to measure, optimize, and act on their convergent TV investments with greater intelligence and speed.

The Trade Desk Launches Deal Desk for Smarter Ad Deal Management

BusinessWire3 days ago3 days ago04 mins

The Trade Desk, a global advertising technology powerhouse, has announced the launch of Deal Desk, a groundbreaking addition to its Kokai platform. Designed to elevate the performance and transparency of digital advertising deals, Deal Desk empowers advertisers and publishers to gain real-time insight into campaign delivery, quality, and value—ultimately revolutionizing how one-to-one and upfront digital deals are executed.

Genius Sports Partners with iSpot for Unified Sports Ad Measurement

PRWeb5 days ago5 days ago07 mins

In the rapidly evolving landscape of sports, betting, and media, understanding the true impact of advertising across fragmented viewing sources is paramount. Genius Sports, a leading data, technology, and broadcast partner that powers the global sports ecosystem, has announced a strategic partnership with TV measurement company, iSpot. This collaboration will equip Genius Sports clients with iSpot’s advanced Outcomes and Unified Measurement solutions, providing an unprecedented ability to understand deduplicated audiences and the real return on investment (ROI) of their media strategies on consumer action. This article will explore the significance of this partnership for the AdTech industry, the enhanced measurement capabilities it brings to sports advertising, and how it will empower brands to optimize their investments in the dynamic world of sports fan engagement.

Seedtag Launches Neuro-Contextual Advertising for Deeper Insights

PR Newswire5 days ago5 days ago07 mins

The advertising technology (AdTech) landscape is in constant evolution, with companies striving to create more effective and engaging ways to connect brands with consumers. Today, Seedtag, a leader in contextual advertising, announced a significant leap forward with the unveiling of neuro-contextual advertising. This innovative approach combines the power of artificial intelligence (AI) with principles of neuroscience, allowing Seedtag’s proprietary AI, Liz, to interpret deeper signals such as interest, emotion, and intent. These insights are then translated into high-performing campaigns across premium Connected TV (CTV), video, and the open web. This article will explore how neuro-contextual advertising transcends traditional targeting methods, its foundational neuroscience principles, and the role of Agentic AI in empowering modern marketers to achieve superior results in the dynamic AdTech environment.

Torstar and MediaTonik Partner for Bilingual Programmatic Reach

GlobeNews Wire6 days ago6 days ago03 mins

As advertisers increasingly seek to engage both English and French-speaking audiences across Canada, a newly announced partnership between Torstar Corporation and MediaTonik creates a unified, bilingual programmatic media solution. This collaboration offers convenience, reach, and premium inventory—all under one strategic roof.

Solving Programmatic Advertising’s challenges with Smart Curation

AdTechEdge1 week ago2 days ago08 mins

Solving Programmatic Advertising’s challenges with Smart Curation

Xnurta Unveils AI Reporting Agent to Accelerate Speed-to-Insight for Amazon Ads

AdTech Edge1 week ago1 week ago04 mins

Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.

AdLib Media and Octane11 Integrate to Revolutionize B2B Programmatic Advertising

PRWeb1 week ago1 week ago02 mins

AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.