programmaticmedia Archives

Direct Digital Holdings Regains Nasdaq Equity Compliance, Secures Extended Bid-Price Deadline

PR Newswire4 months ago4 months ago08 mins

Direct Digital Holdings—parent company of Colossus SSP and performance marketing agency Orange 142—has cleared a major regulatory hurdle that’s been hanging over the AdTech company for months. The firm announced that it has officially regained compliance with Nasdaq’s minimum stockholders’ equity requirement, restoring one of the key conditions needed to maintain its listing on the Nasdaq Capital Market.

Mediaocean Elevates Leadership to Power Prisma’s Next Growth Chapter

BusinessWire8 months ago8 months ago06 mins

As global ad spend nears the $1 trillion mark, the pressure is on for ad tech platforms to unify fractured ecosystems and streamline omnichannel buying. Mediaocean, one of the industry’s core infrastructure players, is moving decisively to meet the moment.

InMobi Taps Insider Veteran to Helm Ad Biz as CBO, Signals Unified Push Across AI, DSP, and Exchange

BusinessWire8 months ago8 months ago06 mins

In a move signaling sharper focus and deeper integration across its sprawling advertising business, InMobi has appointed Kunal Nagpal as Chief Business Officer—an inaugural role that consolidates leadership across InMobi’s ad stack, including Glance AI, its Demand-Side Platform (DSP), and the InMobi Exchange.

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DoubleVerify to Join 2025 Baird Global Investor Conference

BusinessWire9 months ago9 months ago02 mins

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the 2025 Baird Global Consumer, Technology & Services Conference. The event will feature a fireside chat with DV’s executive leadership and provide an opportunity for institutional investors to engage directly with the company through one-on-one and small group meetings.

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AdLib Adds 5 New Hires to Accelerate Programmatic Media Growth

PRWeb9 months ago9 months ago04 mins

AdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.