Big Happy, known for its high-impact, mobile-first rich media advertising, has officially launched its 3D Digital Out-of-Home (DOOH) division. This strategic move expands its creative-first approach into a fast-growing medium that plays a pivotal role in full-funnel brand strategies. The new unit will be led by Gabby Stoller, a seasoned executive who previously helped scale Walmart’s retail media and Vistar Media’s DOOH operations.
noon, the region’s leading digital ecosystem, has partnered with Flyby to launch a revolutionary mobile Digital Out-of-Home (DOOH) medium, transforming its last-mile delivery fleet into a data-driven, real-time advertising network. This strategic collaboration signals a new era in outdoor advertising by integrating smart ad tech into everyday urban mobility.
Today, Grocery TV announces the launch of its closed-loop measurement solution for in-store retail media. This solution is designed to help brands directly link their ad spend to sales more efficiently by providing faster, actionable insights across its growing in-store retail media network.
