OpenX Partners with Tubi UK to Enhance Omnichannel CTV Advertising
OpenX Technologies, Inc., a global leader in the omnichannel supply-side platform, has entered into a strategic partnership with Tubi, Fox Corporation’s ad-supported streaming service. This collaboration focuses on enhancing CTV advertising in the UK through TV by OpenX, which offers a blend of linear and biddable CTV for greater buyer control, transparency, and flexibility.