
Nexos Launches in Bogotá, Turns Daily Commutes Into Ultrasonic Retail Channels
PEM Media Agency, in collaboration with ultrasonic tech pioneer LISNR, has launched Nexos—a mobile app that turns the Colombian capital’s massive transit system into a new kind of marketing channel. Built on LISNR’s Radius® ultrasonic proximity platform, the app delivers real-time promotions to riders across TransMilenio, Bogotá’s sprawling Bus Rapid Transit (BRT) system, reaching up to 2.5 million daily passengers.