In 2025, mobile app marketers are facing a perfect storm: rising user acquisition costs, tighter privacy regulations, and an oversaturated digital landscape. According to The 2025 State of Mobile App Growth Survey by Bidease, this reality is driving an aggressive shift in strategy, especially in how marketers create, test, and optimize ad creatives using artificial intelligence.
#paid, a leading creator-marketing platform, has launched a new YouTube creator integration that enables brands to run organic and creator-led campaigns seamlessly on YouTube. This integration supports multiple video formats, from Shorts to long-form content, all managed from one dashboard, making campaign execution and performance measurement simpler for brands and creators alike.
Future Today, a leader in Connected TV (CTV) advertising solutions, has introduced the Future Today Marketplace, a cutting-edge platform that is set to transform CTV advertising. This solution offers over 1.5 billion privacy-safe, ID-less impressions across premium, brand-safe inventory, including channels such as Fawesome, FilmRise, and HappyKids. With content from top studios, this marketplace sets a new standard for transparency, targeting, and measurement in CTV.
