1. How is the rise of video-first content reshaping consumer engagement and shopping behaviors in the creator economy ? Over the past five years, the rise of video-first content has transformed consumer engagement, particularly in social commerce. The inherently engaging nature of video has made it a powerful tool for guiding consumers through the purchasing journey…
AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.
MediaCo, a leading multimedia company serving multicultural audiences across the United States, has announced three key senior leadership appointments to fuel strategic growth and innovation. The promotions of Brian Fisher to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and the appointment of Luis Fernández-Rocha as Senior Vice President of Local Video Sales reflect MediaCo’s strong commitment to expanding its market presence and delivering superior value to both advertisers and diverse audiences.
Creatify, an AI-driven video advertising platform, has secured $15.5 million in Series A funding. This latest round, co-led by WndrCo and Kindred Ventures, brings the company’s total funding to $23 million. Trusted by top global brands, Creatify aims to revolutionize how video ads are created, tested, and deployed across digital channels by eliminating traditional production barriers.
Universal Ads has announced a new round of top publishers joining its platform, strengthening its ability to help brands of all sizes seamlessly create, buy, and measure ads in the premium video category. This development expands the platform’s reach, providing advertisers with greater access to qualified audiences. The newly added publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio, joining previously announced partners like A+E, NBCUniversal, Paramount, and Roku.
