For years, commercial real estate websites have been little more than digital brochures—hard to update, light on functionality, and rarely aligned with leasing strategy. RealtyAds wants to change that.
The Chicago-based adtech firm, best known for its AI-native leasing and advertising platform, is now moving deeper into the digital stack with the launch of RealtyAds Website Services, a fully managed web solution designed specifically for commercial real estate (CRE) owners, brokerages, and marketing teams.
From Ads to Assets: The Bigger Shift
RealtyAds built its reputation on AI-driven ad targeting, helping clients across 125 markets and 10 countries reach the right tenants and decision-makers faster. But with leasing velocity increasingly tied to digital presence, the company is betting that websites—not just ads—will be the next critical battleground.
“Websites have become the new front door to commercial real estate,” said founder Trevor Marticke. “Yet for years, they’ve been treated as an afterthought—hard to update, disconnected from marketing, and invisible in demand generation. RealtyAds Website Services changes that.”
It’s a telling move: by unifying ads, content, and websites under one AI-native roof, RealtyAds is trying to solve one of CRE’s most persistent pain points—fragmentation.
What’s New in RealtyAds Website Services
The company claims its new platform will transform static property and corporate websites into active demand-capture engines. Some of the standout features:
- AI-native optimization to improve tenant engagement and property visibility
- Fully managed updates, allowing brokers and marketers to focus on leasing instead of site maintenance
- CRE-specific functionality, including property showcases and real-time availability
- Seamless integration with RealtyAds’ ad and content services for consistent messaging across channels
The pitch is simple: let brokers spend more time closing deals, while RealtyAds’ AI handles the marketing machinery.
Context: CRE Goes Digital-First
The timing makes sense. As more tenants and investors start their property search online, the industry has shifted from glossy brochures and in-person tours to digital-first leasing journeys. Rival platforms like VTS, Buildout, and Reonomy have also leaned into AI, automation, and analytics to support CRE workflows. RealtyAds’ bet is that websites—long overlooked—are the missing link.
For CRE firms, this isn’t just about aesthetics. In a market where vacant square footage drags on balance sheets, speed to lease is everything. A site that can convert traffic into qualified leads can be the difference between winning and losing tenants.
Closing the Loop
With the addition of Website Services, RealtyAds now offers a three-pronged suite:
- Digital Advertising – AI-powered targeting to put properties in front of the right audience
- Content Services – Professional, strategy-driven creative for listings and campaigns
- Website Services – Fully managed, AI-native websites built for CRE
Together, these tools position RealtyAds less as a point-solution vendor and more as a category-defining partner for CRE digital transformation.
The question is whether traditional brokerages—often slow to adopt new tech—will lean into an AI-native stack, or keep cobbling together solutions. Either way, RealtyAds is planting a flag: websites should no longer be an afterthought in leasing.
