DealerFire, a Solera company and a leader in automotive digital marketing, has released new guidance for dealerships on maximizing the impact of paid advertising. With competition intensifying in the automotive market, strategic use of paid ads can attract high-intent buyers, increase website traffic, and generate more qualified leads.
Dealers now have access to a variety of paid ad formats tailored to different goals:
- Search Ads: Appear at the top of search results when shoppers actively seek new or pre-owned vehicles, capturing buyers at peak intent.
- Display Ads: Visual campaigns across websites, apps, and Google’s Display Network help boost brand awareness, highlight promotions, and showcase inventory.
- Social Media Ads: Platforms like Facebook, Instagram, and TikTok allow hyper-targeted campaigns by demographics, interests, and location, helping dealers reach in-market shoppers.
- Video Ads: YouTube and other platforms enable dynamic storytelling through vehicle showcases, customer testimonials, and dealership branding.
- Remarketing Ads: Reconnect with previous website visitors to keep the brand top-of-mind and encourage return visits for purchase completion.
Making Paid Ads Work
DealerFire emphasizes that effective advertising hinges on targeting, optimization, and measurement. Key strategies include aligning ad spend with specific sales goals, leveraging geo-targeting to focus on prime markets, using data-driven insights to improve performance, and testing creatives and messaging to maximize engagement.
When executed strategically, paid advertising does more than generate leads—it strengthens a dealership’s brand visibility within its community.
DealerFire and Solera: Driving Measurable Results
Powered by Solera, DealerFire combines automotive retail expertise with advanced ad technology to deliver measurable results for dealerships. Their solutions empower dealers to run campaigns that are both highly targeted and performance-driven, making every advertising dollar count.
Dealerships looking to improve their paid advertising efforts can explore DealerFire’s platform and solutions directly via their website.
