FreeCast has expanded its Zer0Gap™ Advertising platform with proprietary AI-driven audience intelligence designed to improve precision targeting for Connected TV (CTV) and programmatic advertising campaigns. Rather than relying primarily on conventional audience signals such as device IDs or viewing behavior, the platform emphasizes AI-assisted audience qualification using multiple layers of consumer intelligence before media buying…
Cross-border B2B marketplace Ecer.com has outlined its latest AI-driven strategy to modernize international trade by combining intelligent buyer-seller matching, multilingual customer engagement, predictive analytics, and digital marketing automation into a unified platform. The initiative reflects a growing industry trend in which AI is transforming B2B marketplaces from online directories into intelligent commerce ecosystems that help…
AI Digital has acquired a Barcelona-based creative agency to expand its AI Creative Studio, a full-service AI-powered advertising production unit designed to help brands create video, UGC, CTV, display, and interactive advertising assets faster. The acquisition strengthens AI Digital’s AI-plus-human creative model, combining generative AI production capabilities with human-led design, art direction, and media performance…
Liberty Mutual Insurance has introduced Liberty Biberty, a new brand character inspired by one of its most recognizable advertising moments, transforming a humorous pronunciation mistake from a 2019 commercial into a long-term brand asset. Developed with creative agency Bandits & Friends and Jim Henson’s Creature Shop, the initiative expands Liberty Mutual’s character-driven advertising strategy across…
Enterprise AI provider Squirro has introduced its AI Agent Catalog, a library of pre-built AI agents designed to help organizations deploy production-ready artificial intelligence without rebuilding infrastructure for every use case. The platform enables enterprises to reuse integrations, security approvals, compliance frameworks, and knowledge layers across multiple AI deployments, addressing one of the biggest barriers…
Marketing technology company Zoomd Technologies Ltd. has announced a broad-based equity compensation program, granting stock options and restricted share units (RSUs) to directors, executives, employees, and consultants under its Omnibus Equity Incentive Plan. The move is designed to strengthen long-term talent retention and align employee incentives with shareholder interests as competition intensifies across the MarTech…
LOS ANGELES — Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s…
The AI communications firm 5W released its inaugural Beauty AI Visibility Index for 2026 on July 2, detailing how U.S. beauty brands fare in the artificial‑intelligence engines that now dominate consumer research. By measuring the proportion of AI‑generated answers that name each brand across five major large‑language‑model platforms—ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews—the index…
Los Angeles, June 22 2026 – Five heavyweight publishers—The Arena Group, BuzzFeed, DMGT, Frommer’s, and Sports Illustrated—have teamed up with Gist, the AI visibility platform from ProRata, to roll out “Gist Answers” and a new “Question Bar” ad format that places brands directly within AI‑generated answers to consumer queries. From Keywords to Questions For more than two decades, digital advertising has been built on keyword‑driven search…
Samba Acquires Bestever AI to Power Agentic Advertising Platform – In a move that could reshape autonomous media buying, Samba, the San Francisco‑based media intelligence firm, announced the purchase of Bestever AI, the GenAI engine built for advertisers and marketers. The deal brings Bestever’s founder Apoorva Govind on board as Samba’s Director of Product, tasked with…
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