Lambos Digital, a top-tier performance marketing agency known for its Amazon Ads and programmatic media expertise, has acquired Dorado Ads. This move aims to enhance its Amazon advertising capabilities and democratize access to premium ad inventory across Fire TV, Twitch, and Prime Video.
The mobile advertising market is on a fast upward trajectory, according to a recent report by The Business Research Company. Valued at $277.73 billion in 2024, it is set to reach $320.95 billion in 2025, growing at a CAGR of 15.6%. The surge reflects broader changes in digital consumer behavior and the increasing reliance on smartphones, mobile apps, and personalized ad formats.
Schonfeld & Associates, Inc. has released its annual Advertising Ratios & Budgets report for fiscal 2024, analyzing advertising spending and revenue data from over 2,500 publicly traded companies across 315 industries. The report offers crucial insights for marketers and advertisers looking to understand industry-specific ad spend trends, budget allocations, and growth trajectories.
The global online classified ad platform market is experiencing rapid growth, driven by increased internet access, smartphone adoption, and shifting consumer behavior towards digital shopping. According to the Online Classified Ad Platform Global Market Report 2025, the market is projected to grow from $34.07 billion in 2024 to $38.71 billion in 2025, marking a CAGR of 13.6%. This momentum is expected to continue, reaching $63.87 billion by 2029 at a CAGR of 13.3%.
A 2024 eMarketer report highlights a steep decline in click-through rates for traditional ads, now at a historic low of 0.46%. Consumer frustration with irrelevant ads and distrust of centralized platforms fuels the rise of WEB3 and self-media. WEB3ADS Inc. introduces WEB3ADS, a decentralized advertising platform connecting advertisers directly with self-media creators, offering a transparent, efficient, and fair alternative.
TapClicks, a leader in Smart Marketing solutions, has launched the Transformation Hub, a centralized workspace aimed at accelerating and simplifying data preparation for marketers and analysts.
Media Advertising Development Services (MADS) officially launched with an inspiring event at the Theatre on the Square in Sandton, marking a bold new chapter for the Media, Advertising, and Communication sectors. Bringing together industry professionals, interns, educators, and leaders, the launch introduced a fresh ecosystem aimed at transforming how talent is developed, legacies are preserved, and relevance is rebuilt in these fast-evolving industries.
Vision 2020 Group, a leading marketing and advertising agency in the UAE, has announced the expansion of its integrated services. This strategic move aims to offer innovative solutions to businesses in Dubai and Abu Dhabi, enhancing their market presence through digital marketing, website and mobile app development, and outdoor advertising.
Disctopia, the streaming platform dedicated to empowering independent creators, has launched a new advertising platform in partnership with AdsWizz, the global leader in digital audio advertising technology. The first phase of this rollout allows podcast creators to monetize their content on their own terms, giving them unprecedented control over their ad placements. Future updates will expand this feature to include music albums, audiobooks, and other audio content hosted on Disctopia.
Flying V Group, a progressive revenue generation agency, is excited to announce the appointment of Michelle Williams as its new Chief Marketing Officer (CMO). With over 25 years of experience in data-driven marketing strategies, Michelle’s leadership is poised to help elevate the agency’s mission and drive continued success for its diverse clientele.
