PR Newswire, Author at AdTech Edge

Allied names new CEO, COO to boost AI‑driven marketing

Allied Global Marketing Appoints Adam Cunningham as CEO and Elevates Kelly Estrella to COO, Marking a Strategic Shift Toward AI‑Driven Integrated Marketing

PR NewswireMarch 24, 2026March 24, 202605 mins

Allied Global Marketing announced a top‑level leadership reshuffle that places Adam Cunningham, formerly its Chief Strategy Officer, at the helm as Global Chief Executive Officer, while elevating Kelly Estrella from Chief of Marketing Operations to Chief Operating Officer. The transition follows the move of long‑time chief executive Clint Kendall onto the company’s board of directors. The trio’s new…

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Ashish Mittal named ASI CEO, signaling tech‑focused shift.

Ashish Mittal Takes the Helm at Advertising Specialty Institute, Signaling a Tech‑Driven Shift for the $27.7 B Promotional‑Products Sector

PR NewswireMarch 23, 2026March 23, 202606 mins

The Advertising Specialty Institute (ASI), the long‑standing authority for the promotional‑products market, announced on March 19, 2026 that Ashish Mittal will assume the role of chief executive officer on April 1. The transition follows the retirement of Timothy M. Andrews, who led the organization for 23 years. Mittal’s appointment arrives at a pivotal moment for an industry valued at $27.7 billion, where technology…

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MediaScience launches Creative Twin AI ad testing tool

MediaScience Unveils “Creative Twin™”: AI‑Driven Tool That Replicates and Dissects Ads for Precise Effectiveness Testing

PR NewswireMarch 23, 2026March 23, 202607 mins

New AI‑powered methodology promises granular insight into every creative element, from talent to visual tweaks, and could reshape how marketers validate and personalize ad spend. A fresh way to deconstruct ads At the Advertising Research Foundation’s Audience × Science conference on March 18, 2026, MediaScience announced a breakthrough it calls “Creative Twin™.” Built on the company’s MediaPET.ai platform, the…

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Benzinga launches ticker‑tagged video feed for fintech and AI

Benzinga Rolls Out “Stock Market News Video Feed” to Feed Brokerages, Fintech Apps and AI Labs with Ticker‑Mapped Video Streams

PR NewswireMarch 23, 2026March 23, 202606 mins

Benzinga announced on March 20, 2026 that it is adding a new data product to its portfolio: the Stock Market News Video Feed. The service is designed to give broker‑dealers, fintech developers and artificial‑intelligence researchers a straightforward way to pull financial video content directly into their applications. By packaging each clip with equity symbols, topic labels, publishing…

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5W PR Unveils Targeted B2B Public‑Relations Suite to Boost Credibility in Competitive Markets

PR NewswireMarch 23, 2026March 23, 202606 mins

5W PR announced a refreshed portfolio of public‑relations services aimed specifically at business‑to‑business firms operating in fast‑moving and highly contested sectors. The offering blends thought‑leadership development, media outreach, content production, generative‑engine optimization (GEO) and digital‑PR tactics to help clients secure authority, visibility and measurable growth. A shifting landscape for B2B communications In the last decade,…

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TripleLift report: CTV ad formats need overhaul

TripleLift’s new report flags a creative gap in the fast‑growing CTV market, urging industry‑wide standards

PR NewswireMarch 20, 2026March 20, 202606 mins

The streaming landscape has finally eclipsed traditional television in the United States, but the advertising side of that shift appears to be lagging behind. In a research brief released on March 19, 2026, TripleLift – a platform that positions itself as a “Creative SSP” – documented that 49 percent of connected‑TV (CTV) advertising still depends on conventional 15‑…

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Guideline launches Local Dynamics Quarterly for ad spend insight

Guideline Unveils “Local Dynamics Quarterly” to Map Advertising Spend Across 175 U.S. Markets

PR NewswireMarch 20, 2026March 20, 202606 mins

Guideline announced on March 19, 2026 that it is expanding its Ad Intelligence suite with a subscription‑based offering called Local Dynamics Quarterly. The product promises recurring, data‑driven insight into how advertisers allocate budgets across local markets, covering out‑of‑home (OOH), television, radio and digital channels. By tapping into verified transaction records rather than estimates or panel surveys,…

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MediaScience Unveils Creative Twin AI for Ad Testing

MediaScience Introduces AI‑Powered “Creative Twin” to Clone and Test Ads Element‑by‑Element

PR NewswireMarch 20, 2026March 20, 202605 mins

MediaScience announced on March 18, 2026 that it has rolled out a new AI‑driven capability called Creative Twin™. The feature, built on the company’s MediaPET.ai platform, claims to generate exact digital replicas of existing advertisements and then allow marketers to tweak individual components—such as talent, visuals, or copy—to measure their isolated impact on audiences. The launch was…

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Uniqode 2026 QR Code Adoption Report Highlights Trends

Uniqode’s 2026 State of QR Codes Report Shows Near‑Universal Adoption but Lags in Revenue Measurement

PR NewswireMarch 19, 2026March 19, 202605 mins

The QR code landscape has taken another step forward, according to a fresh study released on March 18, 2026. Uniqode, a platform that has consistently ranked at the top of QR‑code solutions on G2, published its second annual “State of QR Codes 2026” report. Drawing on responses from more than 500 marketing professionals and 1,000 U.S. consumers,…

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Qualtrics launches AI‑driven CX suite for real‑time action

Qualtrics Unveils AI‑Driven CX Suite to Turn Real‑Time Feedback Into Actionable Insight

PR NewswireMarch 19, 2026March 19, 202607 mins

Qualtrics rolled out a set of artificial intelligence enhancements to its Customer Experience platform on March 18, 2026, promising to shrink the gap between hearing a customer’s voice and responding to it. The upgrades combine universal channel capture, instant topic extraction, and autonomous “Experience Agents” that can trigger remedial actions while a survey is still in progress. In…

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