PR Newswire

Panoplai named #5 in Inc. Regionals Northeast 2026

Panoplai Ranks #5 in Inc. Regionals Northeast 2026, Spotlighting AI‑Powered Market‑Research Platform

Panoplai (operating under Glmps Co.) secured the fifth spot on Inc. Magazine’s 2026 Inc. Regionals Northeast list, a ranking that highlights the fastest‑growing private firms in the region. The accolade arrives as the company continues to expand its AI‑driven research platform, which now serves a roster of global brands and claims a presence in more than 130 countries. A platform…

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Escalated.io launches S8FTY to block invalid traffic in real time

Escalated.io Unveils S8FTY — A Real‑Time Engine to Strip Invalid Traffic Before Bidding

Escalated.io (escalated.io) announced the launch of S8FTY, a new platform designed to intercept and eliminate invalid traffic (IVT) before it reaches downstream partners, campaigns, or dynamically loaded assets. The solution blends the company’s existing real‑time pre‑bid and post‑bid capabilities, shifting the decision point from the ad server to the user session itself. The growing burden…

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IAB Tech Lab launches FICF 1.0

IAB Tech Lab Unveils Food Item Classification Framework 1.0 to Separate Hot Dogs from Sandwiches in Programmatic Bidding

The IAB Tech Lab announced that it is publishing the first version of the Food Item Classification Framework (FICF 1.0) for public review. The specification, drafted by the newly formed Culinary Standards & Protocols Working Group, aims to resolve a long‑standing ambiguity that has plagued point‑of‑sale (POS) integrations and programmatic advertising: whether a hot dog should be treated…

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Zilker Media unveils AI Discoverability Ecosystem

Zilker Media Unveils AI Discoverability Ecosystem to Help Brands Navigate Generative‑AI Search

The rise of large‑language models (LLMs) and AI‑augmented search has forced marketers to rethink how they earn visibility online. In response, Austin‑based Zilker Media announced the rollout of an “AI Discoverability Ecosystem,” a structured approach that blends earned, owned, and rented media to improve a brand’s presence across generative‑AI platforms such as ChatGPT, Claude and…

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Good Traffic launches rideshare OOH in Brazil – 2026 expansion.

Good Traffic Sets Its Sights on Brazil, Extending Rideshare‑Powered OOH to LATAM

Good Traffic, the company formerly known as mobilads, announced on March 31, 2026 that it is rolling out its transit‑focused out‑of‑home (OOH) solution in Brazil. The move follows a year‑end rebrand and a series of campaigns that have already covered more than 500 engagements across the United States, the United Kingdom, and Mexico. The Brazilian launch represents…

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Maryland’s Business Landscape Gains Momentum

Maryland’s Business Landscape Gains Momentum Across Energy, Real Estate, Venture Capital and Biotech

Maryland’s Business Landscape Gains Momentum Across Energy, Real Estate, Venture Capital and Biotech Energy Relief Takes Center Stage Baltimore Gas and Electric (BGE), Maryland’s largest natural‑gas and electric utility, partnered with Exelon to roll out “The Exelon Promise,” a multi‑year plan aimed at curbing rising energy bills for residential and commercial customers. The initiative promises…

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Criteo GO Goes Self‑Service for SMBs – AI‑Powered Ad Platform

Criteo Opens GO Platform to SMBs with Full Self‑Service, AI‑Driven Creative Tools

Criteo (NASDAQ: CRTO) announced on March 31, 2026 that its GO performance‑marketing suite is now available as a fully self‑service solution for small and mid‑size businesses. The move gives advertisers the ability to set up an account, input billing information and launch a multi‑channel campaign in as few as five mouse clicks. By exposing its AI‑powered bidding, budgeting…

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MediaRadar adds Formula 1 to streaming ad intelligence suite

MediaRadar expands ad‑tracking platform to cover Formula 1 as the sport goes exclusive on Apple TV+

MediaRadar now offers advertisers detailed intelligence on Formula 1 sponsorships streamed solely through Apple TV+, marking a major step in the industry’s shift toward “Video Everywhere.” The 2026 Formula 1 season will be the first in which the championship is available only via a streaming service, leaving ESPN’s long‑standing U.S. broadcast home behind. In response, data‑analytics firm MediaRadar…

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SHE Media, Mirror Digital Partner on Inclusive Ads

SHE Media and Mirror Digital Forge Partnership to Boost Inclusive Advertising

Two established players in the digital media arena announced a strategic alliance aimed at reshaping how advertisers reach culturally diverse audiences. SHE Media, a leading lifestyle publisher focused on women, and Mirror Digital, a specialist in creator‑driven storytelling for Fortune 100 brands, said they will pool their resources to deliver what they describe as “trusted, culturally relevant media”…

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Mistplay adds Connected Rewards to LoyaltyPlay

Mistplay Acquires Connected Rewards, Merging Gaming Loyalty with Real‑World Brand Engagement

A brief look at the two players Mistplay has built its reputation as a leading “play‑to‑earn” platform, rewarding users with virtual points that can be redeemed for gift cards, in‑app purchases, or other perks. Its LoyaltyPlay platform extends that model, offering brands a way to embed loyalty mechanics directly into mobile games. By contrast, Connected…

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