PR Newswire, Author at AdTech Edge

COOPABLE & Lotlinx automate OEM co‑op funding for dealers

COOPABLE Teams Up with Lotlinx to Streamline OEM Co‑Op Funding for Auto Dealers

PR NewswireMarch 12, 2026March 12, 202606 mins

COOPABLE and Lotlinx launch a joint solution that automates OEM co‑op fund approvals, letting dealers focus on inventory moves and sales. The automotive retail software market received a notable development on March 11, 2026 when Lexington‑based COOPABLE announced a partnership with Toronto‑headquartered Lotlinx. The collaboration introduces a managed‑service layer that handles manufacturer co‑op fund approvals, claim…

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Affle appoints Martin Price to drive AI‑led product growth

Affle Bolsters AI‑Driven Adtech Ambitions with Veteran Product Executive Martin Price

PR NewswireMarch 12, 2026March 12, 202606 mins

Affle appoints industry veteran Martin Price as Vice President of Products to accelerate its AI‑centric platform strategy and drive ten‑fold growth of its Consumer Platform. Affle, the mobile advertising firm that has built a reputation on AI‑powered consumer intelligence, announced a senior leadership change aimed at sharpening its product roadmap in the United States and…

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Equinix Unveils Distributed AI Hub, Ties In Palo Alto Networks for Real‑Time AI Threat Protection

PR NewswireMarch 12, 2026March 12, 202606 mins

Equinix announced a new service designed to simplify the increasingly tangled web of artificial intelligence infrastructure. Dubbed the Distributed AI Hub and built on the company’s Equinix Fabric Intelligence platform, the offering promises a single, secure environment where enterprises can stitch together compute, data, cloud services, and AI‑specific partners without the friction of proprietary silos….

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Rugged Edge‑AI Platform Powers Noble Machines’

Rugged Edge‑AI Platform Teams Up with Noble Machines to Push General‑Purpose Robots into Mining and Construction

PR NewswireMarch 12, 2026March 12, 202607 mins

Heavy‑industry operators have long struggled to reconcile the need for high‑precision automation with the reality of harsh field conditions. Conventional industrial PCs and server‑grade AI accelerators often require climate‑controlled enclosures, making them ill‑suited for open‑pit mines, demolition sites, or large‑scale construction projects. By marrying a ruggedized edge platform with a control system that can coordinate…

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Monks names Paula Marsilli VP of Latin America Accounts

Monks taps AI‑focused veteran Paula Marsilli to lead Latin America regional accounts

PR NewswireMarch 11, 2026March 11, 202607 mins

Monks, the digital‑first operating brand of S4 Capital, announced the appointment of Paula Marsilli as Vice President, Regional Accounts for Latin America, signaling a strategic push toward AI‑driven decision making across the region’s largest tech advertisers. Monks, S4 Capital’s digital‑first unit, hires Paula Marsilli as VP of Regional Accounts for Latin America to embed AI‑first workflows and…

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IAB Tech Lab releases CoMP v1.0 for AI content licensing

Content Monetization Protocol (CoMP) Draft Released for Public Comment, Targeting AI‑Driven Content Markets

PR NewswireMarch 11, 2026March 11, 202605 mins

AI models—especially large language models (LLMs) and generative image systems—rely heavily on vast corpora of text, video, and other media. Yet the ecosystem lacks a consistent commercial framework that tells an AI system whether a piece of content can be used, under what terms, and at what price. Publishers have reported dramatic drops in referral…

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ADvendio Debuts Revenue OS for Agentic Advertising

ADvendio Unveils Revenue OS for Agentic Advertising, Targeting Higher Margins and Automated Media Ops

PR NewswireMarch 11, 2026March 11, 202605 mins

ADvendio announced the rollout of Revenue OS for Agentic Advertising, a new software suite that embeds artificial intelligence agents into retail media workflows. The platform promises to streamline campaign management, reduce operational overhead, and ultimately lift the bottom line for retailers that run their own media networks. Why retailers are looking for a new approach Retail…

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Dreamdata 2026 LinkedIn Ads Benchmarks – ADTech Edge

Dreamdata’s 2026 LinkedIn Ads Benchmarks Show Platform Outpacing Google and Meta in B2B ROAS

PR NewswireMarch 11, 2026March 11, 202605 mins

According to the report, LinkedIn’s ROAS of 121% translates into a $1.21 revenue lift for every dollar invested in the platform. Google Search lags behind with a 67% return, while Meta (formerly Facebook) posts a 51% return. The disparity is enough to explain why B2B marketers are allocating 41% of their paid‑social budgets to LinkedIn,…

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Rain Agency CEO Jane Crisan Joins Xcelerate Women Board, Amplifying Support for Gender‑Diverse Entrepreneurs

PR NewswireMarch 10, 2026March 10, 202605 mins

Portland‑based Rain, a women‑led independent advertising agency known for its growth‑centric approach, announced on March 5, 2026 that its chief executive officer, Jane Crisan, has been appointed to the Board of Directors of Xcelerate Women. The nonprofit, headquartered in Oregon, focuses on dismantling systemic barriers that impede women and gender‑expansive founders, helping them scale their businesses and generate…

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Guideline’s MCP Server lets any AI chatbot

Guideline Unveils MCP‑Based Server to Let Any AI Agent Access Its Media‑Plan Platform

PR NewswireMarch 10, 2026March 10, 202607 mins

Guideline, a New York‑based provider of ad‑intelligence and media‑plan management software, announced on March 5, 2026 that it is rolling out a Model Context Protocol (MCP) server for its Media Plan Management suite. The new server acts as a bridge, allowing third‑party AI agents—whether proprietary tools, Claude, ChatGPT, or other MCP‑compatible bots—to query and interact with Guideline’s…

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