MediaOne is beefing up its strategic firepower. The digital marketing firm has appointed Jenny Rose as its new Senior Vice President of Brand Growth Strategy, a move that doubles down on its commitment to ROI-focused, performance-driven marketing across travel, tourism, and lifestyle sectors.
Provide Media is doubling down on its commitment to ethical, high-impact student acquisition—bringing in a seasoned leader to steer the charge.
The performance marketing firm announced the appointment of Nick Giatroudakis as Executive Vice President of Strategy, a newly created role aimed at deepening support for higher education institutions under increasing pressure to hit enrollment targets without compromising trust or compliance.
In a move that could change how programmatic audio fits into omnichannel strategies, AdLib Media Group has integrated Audiohook’s pay-for-performance audio inventory into its DSP-agnostic media buying platform. The result? Advertisers can now tap into podcasts, streaming platforms, and digital radio—without paying unless their ad actually delivers results like site visits, sign-ups, or purchases.
In a competitive field of over 112,000 agencies, Ignite Visibility has emerged as the top digital marketing agency in the world, earning the coveted top spot in Clutch’s Spring 2025 Global Awards. This recognition solidifies the San Diego-based firm’s status as a powerhouse in performance-driven marketing, selected among the top 15 agencies globally for its proven ability to consistently deliver high-impact digital strategies.
In a significant leadership move aimed at redefining digital advertising, GumGum, a leader in contextual-first technology, has appointed Marcus Startzel as its new Chief Executive Officer. With a track record of strategic success at Millennial Media, AppNexus, Amazon, and AOL, Startzel brings more than two decades of ad tech leadership to help GumGum elevate its unique positioning around AI, context, and consumer mindset.
Taktical Digital Agency, a top-tier performance marketing agency specializing in eCommerce, B2B, and SaaS brands, has proudly been named a 2025 Best of Clutch Award Winner for Digital Marketing. This distinction underscores the agency’s dedication to strategic execution, data-led decisions, and measurable client outcomes in today’s highly competitive digital landscape.
In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.
In the rapidly evolving landscape of sports, betting, and media, understanding the true impact of advertising across fragmented viewing sources is paramount. Genius Sports, a leading data, technology, and broadcast partner that powers the global sports ecosystem, has announced a strategic partnership with TV measurement company, iSpot. This collaboration will equip Genius Sports clients with iSpot’s advanced Outcomes and Unified Measurement solutions, providing an unprecedented ability to understand deduplicated audiences and the real return on investment (ROI) of their media strategies on consumer action. This article will explore the significance of this partnership for the AdTech industry, the enhanced measurement capabilities it brings to sports advertising, and how it will empower brands to optimize their investments in the dynamic world of sports fan engagement.
You Squared Media, a full-service advertising agency based in Houston, Texas, proudly celebrates its 15th anniversary. Since its founding in 2010, the agency has built a strong reputation for personalized client service, award-winning campaigns, and forward-thinking digital strategies.
AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.
