Aqfer, a leading provider of enterprise-grade marketing data solutions, has announced a strategic integration with MadConnect, a data connection automation engine tailored for the AdTech and MarTech industries. This partnership tackles the pressing challenge of seamless and privacy-safe data interoperability across various marketing and advertising platforms in today’s privacy-first ecosystem.
AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.
AdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.
Winterberry Group, in collaboration with Chicory and Mars United Commerce, has released a new report titled Demystifying Contextual Commerce: From Online to In-Store. The research highlights how nearly 70% of marketers are already using contextual commerce to supplement their Retail Media Network (RMN) strategies—an approach gaining importance amid tightening inventory and rising RMN costs.
SafeGuard Privacy has announced the appointment of Andy Hepburn as General Counsel and Chief Legal Officer. Hepburn, a respected corporate legal executive, brings a wealth of experience from both Fortune 500 companies and high-tech startups. His leadership will help SafeGuard Privacy navigate the complex legal landscape of privacy, data protection, and AI regulation while supporting their growing client base.
Eulerity, renowned for its cutting-edge AI-powered marketing automation solutions, proudly announces a strategic partnership with Kumon North America, Inc.—a global leader in after-school education recently ranked 10th in Entrepreneur Magazine’s Franchise 500 list for 2025.
Captello, a top platform for event engagement and lead capture technology, solidified its leadership position through its partnership with the Experiential Marketing Summit (EMS) 2025. Leveraging innovative gamification and a sponsored scavenger hunt, Captello attracted substantial booth traffic and meaningful attendee interactions.
Agency Mania Solutions (AMS), a leader in partnership management software, has become a Global Strategic Partner of the World Federation of Advertisers (WFA). This collaboration highlights the growing significance of managing brand-agency relationships in today’s complex marketing environment.
Moon Rabbit, an independent agency specializing in pharmaceutical and healthcare marketing, has achieved a significant milestone—its first-ever Great Place To Work® Certification. This distinction underscores Moon Rabbit’s commitment to fostering a supportive and inclusive workplace environment, with employee satisfaction exceeding national benchmarks by 31 percentage points.
Taylor Blaylock Named President of REMEDY, Ushering in a New Era of Creative Leadership
