Adams Outdoor Advertising is pushing further into North Carolina’s fast-developing advertising corridors with the acquisition of out-of-home assets from Keysasa Outdoor in Shelby, a growing city on the western edge of the Charlotte Designated Market Area (DMA). The deal adds two new billboard structures and four high-impact digital faces, strengthening Adams’ presence along key commuter…
Perion Network is tightening its focus on where ad dollars are moving next: commerce-heavy, high-intent media environments where attribution actually matters. The company announced that its Perion One platform is now integrated with Amazon DSP, allowing advertisers to pair Amazon’s first-party audience insights with Perion’s AI-driven creative optimization technology. The goal is straightforward but ambitious—deliver…
Employee advocacy has long been pitched as the most authentic form of brand marketing. But for global enterprises, turning that idea into a scalable, measurable engine has been easier said than done. L’Oréal appears to have cracked the formula. The beauty giant is using Sprinklr Advocacy, part of Sprinklr’s AI-native Unified Customer Experience Management (Unified-CXM)…
BusinessWire
Semify is making a decisive bet on where search and advertising are headed next. The white-label digital marketing platform has acquired Dragon Metrics, a Hong Kong–based SEO, PPC, and AI-focused reporting software company with a stronghold in international and non-Google markets. The deal significantly expands Semify’s global measurement footprint while accelerating its ambitions around AI…
