Satoko Ohtsuki on Fighting Ad Fraud and Improving Lead Quality
Satoko Ohtsuki on Fighting Ad Fraud and Improving Lead Quality
Interviews
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AdLift CEO Prashant Puri on AI, Martech & Scaling Global Digital Reach
AdLift CEO Prashant Puri on AI, Martech & Scaling Global Digital Reach
Inside AdRoll’s CTV Strategy: George Castrissiades on AI, Identity, and Omnichannel Impact
Inside AdRoll’s CTV Strategy: George Castrissiades on AI, Identity, and Omnichannel Impact
Lance Wolder on Social-Inspired Ad Formats & Engagement at PadSquad
Lance Wolder on Social-Inspired Ad Formats & Engagement at PadSquad
AI-Driven Ad Tech: Eric Shiffman on Creative & Engagement
AI-Driven Ad Tech: Eric Shiffman on Creative & Engagement
Sustainable Audience Data: Michael Benedek, Datonics on Green Ads
Sustainable Audience Data: Michael Benedek, Datonics on Green Ads
The Future of Video-First Social Commerce: Insights from LTK’s Rodney Mason
1. How is the rise of video-first content reshaping consumer engagement and shopping behaviors in the creator economy ? Over the past five years, the rise of video-first content has transformed consumer engagement, particularly in social commerce. The inherently engaging nature of video has made it a powerful tool for guiding consumers through the purchasing journey…
AI-Driven In-Store Audio: Enhancing Retail Engagement & Efficiency with Trey Courtney
AI-Driven In-Store Audio: Enhancing Retail Engagement & Efficiency with Trey Courtney
Mike Hauptman on DSP-Agnostic Platforms & The Future of Programmatic Advertising
Mike Hauptman on DSP-Agnostic Platforms & The Future of Programmatic Advertising
Grant Parker on Innovid’s Vision for Omnichannel Ad Tech
Grant Parker on Innovid’s Vision for Omnichannel Ad Tech
