MGID, a global advertising platform, has partnered with Digiseg, a privacy-focused data provider, to bring household-based targeting to its platform. This strategic integration enables privacy-compliant audience targeting without the need for cookies or tracking, supporting advertisers across the US, India, and major European markets.
Highlights and Integration Details
1. Strategic Global Partnership
- MGID joins forces with Digiseg to enhance its targeting capabilities.
- Available in the US, India, and key European countries: Germany, Greece, Poland, Turkey, and Ukraine.
- Aimed at addressing privacy regulations and diminishing tracking capabilities.
2. Privacy-First Targeting Solution
- Leverages Digiseg’s cookie-free, data-compliant targeting based on real-world household characteristics.
- No reliance on personal data or device tracking.
- Fully compatible with signal-poor environments such as iOS, Safari, CTV, and audio platforms.
3. Platform-Wide Compatibility and Reach
- Digiseg’s cohort-based data integrates seamlessly across all devices, browsers, and operating systems.
- Provides access to scalable, high-performing audiences in MGID’s native ad inventory.
- Maintains campaign effectiveness while enhancing brand safety.
4. Executive Insights and Industry Vision
- Andrew Furst, CCO, Digiseg: “Our privacy-first targeting enables scale across native supply without compromising user data.”
- Oleksii Borysov, VP of Product, MGID: “This partnership reflects MGID’s commitment to effective, privacy-compliant advertising in a post-identifier world.”
5. Future-Proofing Ad Strategies
- Strengthens MGID’s market position as a privacy-compliant, performance-oriented ad platform.
- Supports advertisers adapting to evolving global privacy expectations and regulatory frameworks.
- Ensures ongoing effectiveness of digital campaigns across diverse and regulated markets.
MGID’s integration of Digiseg marks a significant step toward privacy-first advertising at scale. This collaboration empowers advertisers to reach targeted audiences effectively without compromising user data or performance—reinforcing MGID’s role as a future-ready, globally relevant ad platform.
