The Inland Empire Health Plan (IEHP) walked away from the American Advertising Federation – Inland Empire (AAFIE) gala on March 26 with a total of 17 ADDY recognitions, a mix of four gold, seven silver and several finalist placements. The awards, presented at Ontario International Airport, span a broad spectrum of categories—from television spots and printed…
AdLift’s new Sentiment Analysis module for its Tesseract platform aims to give marketers clearer insight into how AI‑generated answers portray their brands. AdLift launches a brand‑focused Sentiment Analysis feature for Tesseract, targeting AI‑driven search and improving how marketers gauge brand perception. When AI‑powered answer engines such as Google’s AI Overviews, OpenAI’s ChatGPT, Gemini, Deepseek, and…
Amplify Technology, LLC – the AI‑driven platform that supplies registered investment advisors (RIAs) with a data‑lake‑based growth engine – announced a reshuffle of its senior leadership on Tuesday. The firm has elevated Jason Rowley to the role of President and promoted Kimberly Hill to Chief Revenue Officer, moves that signal a concerted push to tighten operational…
The creator‑marketing landscape received a notable upgrade on Tuesday when CreatorIQ announced a new integration with YouTube’s Creator Partnership API during the YouTube NewFront event. The move brings verified, first‑party viewership data from YouTube directly into CreatorIQ’s AI‑driven Discovery tool, allowing advertisers to assess creators based on actual audience behavior rather than surface‑level follower counts…
Transparent Partners, the martech‑focused consultancy known for its end‑to‑end data‑strategy engagements, announced a strategic alliance with Kana, the AI‑native marketing platform built by the founders of Krux (now part of Salesforce) and Rapt (now part of Microsoft). The joint effort is aimed at delivering “agentic” artificial intelligence—software that can not only recommend but also execute…
Locality, the platform that links brands to local audiences across both traditional broadcast and over‑the‑top (OTT) streams, announced on March 26, 2026 that it has brought on Kouros Esfahany to serve as chief technology officer. The move comes as the company pushes its unified solution deeper into the local television ecosystem, while sharpening the data backbone that underpins…
ViewLift, a global provider of streaming‑technology infrastructure, and MyOutdoorTV (MOTV), the subscription service dedicated to hunting, fishing and adventure programming, announced on March 26, 2026 that they are rolling out a new AI‑driven search capability called ViewLift Conversational AI Search. The feature, now live on the MOTV web platform and slated for voice‑enabled TV integration soon, lets…
Combined offering unites fractional C‑suite GTM leadership with the world’s top‑ranked outsourced sales and marketing engine to help high‑growth B2B brands build pipeline and accelerate revenue The B2B go‑to‑market (GTM) landscape received a new joint venture on March 26, 2026, as memoryBlue and TechCXO announced a strategic partnership designed to fuse high‑level strategic guidance with hands‑on sales…
Omnicom Media, the freshly merged entity that combines Omnicom Media Group and IPG Mediabrands, has been declared the best‑performing global media organization in the most recent RECMA (Research Company Evaluating the Media Agency Industry) Diagnostics report. The agency not only secured the overall global lead but also topped every regional chart— according to the data released…
Horizon Media Holdings announced on March 26, 2026 that Bhavana Smith will take on the newly created chief operating officer role. Smith, a veteran who has held senior positions at Accenture, Publicis Groupe and Mediacom, will steer the company’s operational overhaul as it repositions itself from a traditional media agency to a “growth partner” for its clients. The move…
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