Home » News » Page 115
AI‑Native BrandStore Launches with Accenture Partnership

AI‑First Commerce Takes Shape: DaVinci Commerce and Accenture Unveil Agentic BrandStore™ Platform

Los Angeles‑based DaVinci Commerce, the creator of an AI Commerce Experience Platform (CEP), revealed its latest product, DaVinci Agentic BrandStore™, on March 23, 2026. The offering aims to embed brand‑specific storefronts directly inside generative‑AI assistants such as ChatGPT, Gemini, Claude and other large‑language‑model (LLM) environments. The announcement coincides with a strategic investment from Accenture and a global partnership that will integrate…

Read Full News
Coveo adds AI‑driven conversational search to commerce

Coveo Introduces Conversational Product Discovery, Merging AI Chat with Traditional Commerce Search

Coveo announced on March 23, 2026 that it is adding a new capability—Coveo Conversational Product Discovery—to its Coveo for Commerce platform. The feature lets shoppers interact with a product catalog using everyday language, while the system returns curated search results that remain anchored in the retailer’s inventory data. By embedding the dialogue directly into the search experience,…

Read Full News
Cordial Leads Forrester’s 2026 Email Marketing Wave

Cordial Earns Top Spot in Forrester’s Q1 2026 Email Marketing Service Providers Wave

San Diego, March 23 2026 – Forrester Research has placed Cordial, the enterprise‑focused marketing platform behind brands such as Levi’s, L.L.Bean and Boot Barn, among the three Leaders in its Q1 2026 Forrester Wave™: Email Marketing Service Providers. The evaluation covered twelve vendors and ranked Cordial alongside two other leaders, noting that the company achieved the highest possible score in ten…

Read Full News
Allied names new CEO, COO to boost AI‑driven marketing

Allied Global Marketing Appoints Adam Cunningham as CEO and Elevates Kelly Estrella to COO, Marking a Strategic Shift Toward AI‑Driven Integrated Marketing

Allied Global Marketing announced a top‑level leadership reshuffle that places Adam Cunningham, formerly its Chief Strategy Officer, at the helm as Global Chief Executive Officer, while elevating Kelly Estrella from Chief of Marketing Operations to Chief Operating Officer. The transition follows the move of long‑time chief executive Clint Kendall onto the company’s board of directors. The trio’s new…

Read Full News
FreeWheel adds Tunnl data for faster political CTV targeting.

FreeWheel Integrates Tunnl Audiences to Streamline Political CTV Targeting Ahead of 2026 Midterms

The advertising technology landscape is about to get a new shortcut for political and public‑affairs marketers. FreeWheel, the streaming‑ad platform owned by Comcast, announced a direct integration with data‑provider Tunnl, allowing buyers to pull Tunnl’s syndicated voter segments straight into FreeWheel’s CTV purchasing workflow. The move arrives as campaigns gear up for the 2026 election…

Read Full News
MediaCo hires Alina Falcón to boost Spanish news

MediaCo taps veteran Alina Falcón to sharpen Spanish‑language news push ahead of 2026 midterms

MediaCo Holding (Nasdaq: MDIA) announced that senior advisor Alina Falcón will work with its news leadership to deepen editorial strategy and expand political coverage for Hispanic audiences as the 2026 U.S. elections approach. MediaCo Holding Inc., the publicly traded media‑technology company that operates a portfolio of television, audio, digital and streaming assets, disclosed on Tuesday that it…

Read Full News
Quattr Tops G2’s Spring 2026 Rankings Across AEO and Analytics

Quattr Tops G2’s Spring 2026 Rankings Across AEO, SEO and Content Analytics, Signaling Rapid Market Momentum

Quattr’s AI‑driven search visibility platform clinches #1 spots in Answer Engine Optimization, climbs dramatically on G2 grids, and secures top‑five placements in SEO tools, content analytics and content creation categories. Meta description (132 chars): Quattr dominates G2’s Spring 2026 reports, earning #1 in AEO results, usability and relationship while posting record grid jumps across SEO tools. Quattr,…

Read Full News
ADM clinches UK Paid Media Award for Stelrad campaign

ADM’s Integrated Paid‑Media Strategy for Stelrad Wins Top UK Award

When the UK Paid Media Awards took place on 17 March at the London Hilton Paddington, a single announcement cut through the usual fanfare: Absolute Digital Media (ADM), a specialist agency serving regulated sectors, was named the winner of the Best Integrated Paid Media Campaign. The accolade recognizes the agency’s work for Stelrad, the United Kingdom’s…

Read Full News
Ashish Mittal named ASI CEO, signaling tech‑focused shift.

Ashish Mittal Takes the Helm at Advertising Specialty Institute, Signaling a Tech‑Driven Shift for the $27.7 B Promotional‑Products Sector

The Advertising Specialty Institute (ASI), the long‑standing authority for the promotional‑products market, announced on March 19, 2026 that Ashish Mittal will assume the role of chief executive officer on April 1. The transition follows the retirement of Timothy M. Andrews, who led the organization for 23 years. Mittal’s appointment arrives at a pivotal moment for an industry valued at $27.7 billion, where technology…

Read Full News
MediaScience launches Creative Twin AI ad testing tool

MediaScience Unveils “Creative Twin™”: AI‑Driven Tool That Replicates and Dissects Ads for Precise Effectiveness Testing

New AI‑powered methodology promises granular insight into every creative element, from talent to visual tweaks, and could reshape how marketers validate and personalize ad spend. A fresh way to deconstruct ads At the Advertising Research Foundation’s Audience × Science conference on March 18, 2026, MediaScience announced a breakthrough it calls “Creative Twin™.” Built on the company’s MediaPET.ai platform, the…

Read Full News

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.