Seedtag Names Brian Gleason CEO in Major Leadership Shift to Power Next Phase of AI AdTech
Seedtag, the neuro-contextual advertising company making waves with its AI-powered targeting technology, just made a significant move in its growth playbook. The company announced that Brian Gleason—an ad tech heavyweight with a history of scaling global platforms—will take the helm as Chief Executive Officer effective August 1.
The appointment signals a calculated pivot toward aggressive expansion and deeper AI integration, especially as Seedtag looks to cement its place in the high-stakes world of privacy-first, full-funnel advertising.
Why This Matters
Seedtag isn’t just betting on any executive. Gleason’s résumé reads like a roadmap of the modern ad tech landscape: he helped architect Criteo’s commerce media push, led data transformation efforts at GroupM’s [m]PLATFORM and Xaxis, and built high-growth units across global markets. Bringing him in now—just as Seedtag sharpens its Agentic AI-powered targeting across channels—positions the company to compete more aggressively with heavyweights like The Trade Desk, Criteo, and Google.
Meanwhile, Seedtag’s co-founders, Jorge Poyatos and Albert Nieto, will move into roles that keep them embedded in the company’s strategic DNA. Poyatos becomes Chief Innovation Officer, where he’ll double down on advancing Liz, Seedtag’s proprietary AI platform. Nieto transitions into a Strategic Advisor role, focused on partnerships and future opportunities.
Contextual Intelligence Meets Executive Firepower
Seedtag has staked its future on a unique differentiator: neuro-contextual advertising. Rather than merely serving ads based on page content or basic user data, the company uses its AI platform “Liz” to understand consumer interest, emotion, and intent—without compromising privacy. This has become a hot area as advertisers try to future-proof strategies in a cookieless world.
Gleason seems aligned with that vision.
“This is a transformational moment with AI at the center,” he said. “Seedtag’s neuro-contextual approach is groundbreaking… I look forward to accelerating global growth and delivering unparalleled value to our clients.”
Founders Stay Close to the Innovation Engine
Leadership transitions in high-growth companies can feel like passing the torch—or dropping it. But here, Seedtag seems determined to keep the flame burning bright. Both founders remain on the board and will have active roles in shaping the company’s long-term direction. That stability could pay off in a market where leadership shakeups often rattle investor confidence or dilute company vision.
Poyatos, in his new innovation-focused role, summed it up succinctly:
“Our progress in Agentic AI combined with the addition of Brian as CEO put us in a very unique place to define how the next decade of adtech will look.”
With privacy regulations tightening, AI getting sharper, and brands craving precision without surveillance, Seedtag’s timing—and leadership shift—might be just what the industry ordered.
