Taboola has partnered with LG Ad Solutions to launch Performance Enhancer, a solution bridging the gap between premium TV exposure and measurable digital outcomes. The move enables advertisers to directly connect the broad reach of CTV campaigns with tangible, trackable results across digital channels.
From TV Screens to Digital Conversions
Performance Enhancer combines LG Ad Solutions’ first-party ACR data with Taboola’s Realize performance advertising platform. The solution lets brands extend Smart TV campaigns into thousands of trusted publisher sites, optimize toward audiences most likely to convert, and attribute site visits and down-funnel conversions back to TV exposure.
Key Benefits for Advertisers
- Broaden Impact: Reach beyond Smart TVs into high-quality digital environments to drive more site visits and conversions.
- Optimize CPA: Target modeled lookalike audiences with the highest likelihood to act.
- Quantify ROI: Attribute engagement and conversions directly to TV exposure.
- Enhance Efficiency: Consolidate cross-platform measurement to reduce fragmentation and inform future media planning.
Serge Matta, President of LG Ad Solutions, said, “By extending campaigns beyond the Smart TV, brands can validate the real performance impact of their CTV investment. It’s a more efficient, measurable, and connected way to plan media.”
Adam Singolda, CEO of Taboola, added, “This partnership brings together the top-of-funnel impact of TV with the mid- to lower-funnel performance of the open web, helping advertisers drive more value and growth.”
The collaboration underscores a growing trend in ad tech: connecting brand awareness campaigns with measurable performance, ensuring that premium TV investments can deliver both reach and results in an increasingly data-driven marketing landscape.
