In the escalating contest for consumer attention, in-game advertising is emerging as a serious contender—and possibly the MVP. New research from Frameplay, in collaboration with Happydemics, shows that ads embedded within video games outperform traditional digital formats across nearly every major brand metric.
Despite billions in ad spend, most global TV commercials are still failing to reach everyone. According to XR’s 2025 Global Accessibility Maturity Index & Trends Report, a mere 10% of TV ads worldwide include accessibility features like closed captions or audio descriptions. That means brands are not only alienating over 1.3 billion people with disabilities—they’re also forfeiting access to a collective $8 trillion in global spending power.
As digital advertising continues to dominate, U.S. brands must stay ahead of shifting trends to optimize their paid search and social media campaigns. With U.S. digital ad spend expected to surpass $300 billion in 2024, pay-per-click (PPC) remains one of the most effective tactics for driving high-intent traffic and measurable returns. Digital Silk’s latest analysis of PPC statistics sheds light on where to focus budgets, the platforms gaining momentum, and how consumer behavior is evolving across the funnel.
